Probably the best known ideation technique of all is brainstorming. In this, a group of around 6-12 people get together to develop new ideas, guided by a facilitator and a few basic rules. These rules can be summarised as
- build on previous ideas,
- encourage wild ideas,
- go for quantity,
- no negativity.
Continue reading To brainstorm, or not to brainstorm?
The other day I was giving a talk about creativity, and was asked whether brainstorming was the only way to be creative. I thought this was a good question, because although a free wheeling “Brainstorm Session” is often seen as the main way of having new ideas, for most people other techniques will work better. Continue reading Beyond the brainstorm