Coffee Time Conversation: Brainstorming

Brainstorming is a 15 minute podcast of a conversation on brainstorming between Anne Miller and Ieva Martinaityte, Creativity Researcher at the University of East Anglia.  It discusses the brainstorming rules, the role of the facilitator and various tools and techniques you can use to achieve a good result.

It should be very useful if you need to facilitate a creative workshop.

To brainstorm, or not to brainstorm?

Probably the best known ideation technique of all is brainstorming.  In this, a group of around 6-12 people get together to develop new ideas, guided by a facilitator and a few basic rules. These rules can be summarised as

  • build on previous ideas,
  • encourage wild ideas,
  • go for quantity,
  • no negativity.

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