To brainstorm, or not to brainstorm?

Probably the best known ideation technique of all is brainstorming.  In this, a group of around 6-12 people get together to develop new ideas, guided by a facilitator and a few basic rules. These rules can be summarised as

  • build on previous ideas,
  • encourage wild ideas,
  • go for quantity,
  • no negativity.

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